This comprehensive approach will build a strong and sustainable ecosystem that benefits both users and LILLIUS platform.

CoinVoice：Please introduce yourself and your experience in Crypto.Julia Kim：Hello. I am LILLIUS CEO, Julia KimI have been working in the sports marketing industry since 2001. I worked as the sports marketing director for Park Chan-ho, the representative baseball player of South Korea and the first Korean to enter the MLB in the United States. I also consulted for various global sports brands and founded a sports tech company based on IT. Currently, I am the CEO of LILLIUS, which has expanded its Web2 sports content platform based on AI technology and motion analysis technology to Web3. I am also the chairman of the Korea University Table Tennis Federation and hold key positions in a number of government agencies and sports associations.In 2022, we issued Sports Figure NFT collection with 11 Olympic national team athletes. This was well-received by sports fans and Web3 users, including ranking first in terms of trading volume on the largest NFT marketplace in South Korea. Subsequently, we launched the open beta service of the LILLIUS DApp, which combines AI technology, sports, and Web3. LILLIUS is a new concept of sports Web3 service that allows users to enjoy various sports in a challenging format, like a game, and earn rewards.CoinVoice：Could you give a introduction about LILLIUS and why it was created？I have been working in the sports industry for a long time, and I have come to realize the value of intangible sports assets. Sports content and the expertise of professional athletes are not properly valued and are often used only as marketing tools. I wanted to provide a solution to this problem.Through LILLIUS, I wanted to help sports athletes generate sustainable income for their retirement by converting their expertise into digital assets. I also wanted to create an environment whereeveryone can exercise more easily and affordably.LILLIUS aims to create an environment where anyone can easily and enjoyably develop a habit of exercising, and where everyone can continue to exercise as long as they participate. This is not only for ordinary users, but also for more than 70 sports athletes who work with us. LILLIUS provides opportunities for retired athletes to continue to participate in the sports industry, and distributes profits in proportion to the participation rate of each athlete's content. This provides more opportunities for users, current athletes, also along with retired athletes, allowing them to start new businesses.CoinVoice：LILLIUS products are the perfect combination of AI and Sports , could you tell us about LILLIUS tech?LILLIUS AI analysis technology captures all the major joints of each user's movement. LILLIUS analyzes data such as Human Pose Estimation for Motion Assessment. LILLIUS has developed a technology that tracks human joints in real time from 2D images by leveraging pose estimation technology based on deep learning, which was previously only possible with 3D analysis technology. LILLIUS captures the knee and hip positions and angles for each movement and analyzes data on the shortening of the gastrocnemius and soleus muscles, which weaken the gluteus medius in a diagonal direction. Our core technology is to estimate the positions of hidden joints so that it can analyze the agonist and antagonist muscles. This process also includes an analysis of the similarity of exercise posture and exercise time.Through the analyzed data, LILLIUS can suggest personalized training recommendations, improve the accuracy of excellent posture, and measure the amount of exercise. We will continue to collect this data for various sports types and expand its business into the healthcare and insurance industries.Through daily exercise routines consisting of "sports challenges," in which sports stars act as creators and directly introduce exercise techniques, we collect a comprehensive user movement pattern dataset that covers various sports types and user profiles. Through this data, we can adjust content to match specific sports stars and various difficulty levels, providing users with a diverse and personalized exercise experience.CoinVoice： I have heard that you have established a lot of partnerships with leading Korea companies like SAMSUNG and world-renowned athletes, How did you do it?LILLIUS has built a strong network of famous sports stars with whom it has long collaborated to produce sports content. There are only few sports content companies existing that consistently produce high-quality video content. Not only do we have the industry's best content creation team, but we have also been highly trusted and evaluated for our company's capabilities and reputation, as sports stars have been directly involved in content creation. As a result, we have been requested to collaborate with Samsung Health due to our reputation as the best exercise content creator in the industry. Now, we are providing a variety of exercise content to Samsung Health users, and we are working to expand the types of content we offer. Through the Samsung Health partnership, we have been able to reach a large target audience of Samsung Health users in 176 countries. We will continue to expand our reach and grow our business step by step.CoinVoice：What are you doing now to get your users?We are currently planning to open challenges by sport types. In the open beta test, the first step was to open the squat challenge content, which is a process of training LILLIUS users in exercise and app use.Recently, LILLIUS released new content on the Samsung Health application and updated the CTA button that allows users to download LILLIUS directly through Samsung Health. We plan to attract sports users through Samsung Health and additional online events.In addition, we are hosting offline events on a regular basis. Most recently, LILLIUS collaborated with Samsung Health to co-host the Y-RUN booth in Yangyang, South Korea's most popular tourist destination. The event allowed sports enthusiasts to participate in LILLIUS offline and download the application. We have also co-hosted the Seoulim event, which was hosted by Korean public institutions, and created a space and event where disabled children and students could experience LILLIUS.LILLIUS plan to launch user marketing online and offline simultaneously in conjunction with the Busan World Table Tennis Championships next year and the 2024 Paris Olympics marketing.CoinVoice：What regions are you currently marketing to?With LILLIUS contents embedded in the Samsung Health application, LILLIUS is already reaching fitness enthusiasts in 176 countries, making it a global fitness platform that caters to exercise enthusiasts worldwide. Our target audience includes participants in the T2E service and Southeast Asian users, where badminton and table tennis, our strong point player IP base, enjoy high popularity. LILLIUS is a project that transcends borders, aiming to make fitness accessible and enjoyable for people around the world. We aim to create a world where people from all over the world can exercise together through LILLIUS, anytime, anywhere, like a fun game.CoinVoice：In past few years, there were a lot of fitness-to-earn projects in crypto market, but it seems they were not successful except Stepn, what is your unique thinking and approach ?LILLIUS will build a virtuous cycle structure within the ecosystem by using both token and point reward systems for both Web2 and Web3 users. While other M2E projects are simply GPS-based services, LILLIUS have a different competitive advantage by incorporating AI. By collecting and analyzing data on the movement of each joint, personalized recommendations are possible, and the business can be expanded in the future with medical healthcare and insurance companies. In addition to expanding into the health big data business for movement, we plan to develop a device-integrated platform business, such as smart sports education markets for schools, sports training program operation at sports facilities, etc. In terms of service and business expansion, we can take a clear competitive advantage over other services.In addition, we will expand its subscription-based business model and make it possible to purchase it with LILLIUS utility token, LLT. To further strengthen token business synergies, LILLIUS operates an online commerce platform where users can purchase real products with LLT on the platform and purchase LILLIUS NFT collections using LLT. This comprehensive approach will build a strong and sustainable ecosystem that benefits both users and LILLIUS platform.

Lillius

Interview with LILLIUS CEO Julia Kim：Lift Up Your Life with Us

As an important basic layer, competition on the LST track is fierce. What are the core differences between Swell and your competitors, and why have you been able to gain market share so quickly?

CoinVoice: Please introduce yourself and your experience and background in Crypto.Daniel: I am Daniel, the founder of Swell. Swell is an Ethereum liquid investment protocol supported by Framework, IOSG, Maven 11 and Apollo. My background and experience include angel investments in projects such as Maverick, Ethena labs, Prisma Finance, Redstone, and Ion Protocol. Before starting Swell, I was a former web2 entrepreneur and former corporate advisor/portfolio manager.CoinVoice: Can you briefly introduce Swell?Daniel: Swell is an emerging Ethereum liquidity staking protocol and one of the fastest growing protocols in the DeFi field. During the cold start, approximately 50,000 ETH were pledged within 5 months and 40+ protocols were integrated.CoinVoice: As one of the fastest growing defi protocols in 2023, Swell reached a TVL of $73 million in about six months. Can you tell us what you guys did and what other achievements Swell achieved this year?Daniel: Swell has achieved rapid growth through strong partnerships with numerous partners in the ecosystem and an innovative go-to-market strategy called “voyage” that has attracted more than 13,000 people.Voyage introduction: <a href="https://www.swellnetwork.io/post/the-voyage" class="PlaygroundEditorTheme__link">https://www.swellnetwork.io/post/the-voyage</a>CoinVoice: As an important basic layer, competition on the LST track is fierce. What are the core differences between Swell and your competitors, and why have you been able to gain market share so quickly?Daniel: Swell is uniquely positioned to build the liquidity staking aspect of DeFi, and therefore has gained solid support in the cryptocurrency community. In addition, Swell has also achieved some innovations in liquidity staking.For example, Swell is the first platform to implement Chainlink PoR, providing a higher level of transparency.Swell is the first liquidity staking protocol to use layerzero for full-chain connectivity, making swETH ubiquitous around the world.Swell also launched an innovative “Voyage” campaign designed to drive user adoption and usage. In the future, Swell will continue to promote innovation in the field of liquidity staking, by introducing voting locking/measurement mechanisms, developing novel liquidity re-staking principles, and providing a first-class user interface to achieve huge improvements in the staking experience.CoinVoice: Do you have any thoughts on the next LSDfi market?Daniel: The next LSDfi market may be restaking, most likely restaking powered by Eigenlayer.CoinVoice: Will there be more interaction between your products and Layer 2 at the Defi protocol level?Daniel: Yes, Swell is focused on providing as much interaction/integration as possible within Ethereum and scaling across chains.CoinVoice: The bear market may last for a period of time. What are your plans in terms of products and market strategies?Daniel: A bear market is a good time to build, and we will focus on major product upgrades. We will continue to listen to community feedback and deliver new next-generation liquidity staking solutions.

 Swell

Exclusive interview with Swell founder Daniel: Making liquidity staking easy

The next LSDfi market will likely be restaking and by extension, liquid restaking powered by Eigenlayer.

CoinVoice：Please introduce yourself and your experience in Crypto.Daniel：I am the founder of Swell, an Ethereum liquid staking protocol backed by Framework, IOSG, Maven 11, and Apollo.My background and experience includes angel investing in projects like Maverick, Ethena labs, Prisma Finance, Redstone, and Ion Protocol.Prior to Swell, I were an exited web2 entrepreneur and former corporate advisor/portfolio manager.CoinVoice：Could you give a brief introduction about Swell？Daniel：Swell is an up and coming Ethereum liquid staking protocol. It is one of the fastest growing protocols in defi. Swell bootstrapped almosted 50,000 ETH in 5 months and delivered 40+ intergrations.CoinVoice：As one of the fastest growing defi protocols in 2023, Swell's TVL reached $73 million in about six months. Can you tell us what you've been doing and what else Swell has achieved this year?Daniel：Swell achieved rapid growth through various techniques including strong partnerships across the ecosystem as well as an innovative go to market strategy known as the voyage which has attracted more than 13,000 people.Introducing the Voyage: <a href="https://www.swellnetwork.io/post/the-voyage" class="PlaygroundEditorTheme__link">https://www.swellnetwork.io/post/the-voyage</a>CoinVoice：The LST track is very competitive as an important base layer, what is the core difference between Swell and competitors and why can you gain market share so fast?Daniel：Swell has position as buidling the LST for defi as a result has gained solid traction with the crypto native community. In addition, Swell has pioneered several advancements in liquid staking.For example，Swell was the first to deliver Chainlink PoR which provides next level transparency.Swell was the first LST to go ominichain with layerzero, making swETH universally accessible and ubiquitous.Swell also brought the innovative voyage campaign to drive user adoption and uptake moving forward, Swell intends to continue to push the envelope in liquid staking to deliver step change improvements in the staking experience by bringing vote escrow / gauges to a pure LST protocol for the first time developing novel liquid restaking primitives delivering best in class UI.CoinVoice：Any thoughts about the next LSDfi market？Daniel：The next LSDfi market will likely be restaking and by extension, liquid restaking powered by Eigenlayer.CoinVoice：Will there be more Defi protocol level interactions between your products and Layer2?Daniel：Yes, absolutely, Swell is laser focused on delivering as many interactions / integrations as possible in Ethereum and expanding cross-chainCoinVoice：The bear market may continue for some time, what are your plans from all aspects such as products and market strategies?Daniel：The bear market is a great time building and focusing on major product upgrades. We will continue to listen to the community for feedback and deliver next generation liquid staking.

 LSDfi

Swell

Interview with Swell Founder Daniel ：Liquid Staking Made Simple

TON is a layer1 initiated by Telegram founder-Pavel Durov, but its development was passed on to a independent developer team from its community.

CoinVoice ：Please introduce yourself and your experience in Crypto.Justin：My name is Justin Hyun and I am the Director of Growth at TON Foundation. Prior to my role as Director of Growth, I was the Head of Incubation at TON Foundation. My crypto experience started at BlockFi institutional strategy group.CoinVoice ： Maybe many readers are not familiar with Ton Network, could you give a brief introduction?Justin：TON is a layer1 initiated by Telegram founder-Pavel Durov, but its development was passed on to a independent developer team from its community. Beside its high-level pursuit of tech features like scalability and shards, it partners with Telegram messenger, whose product features are very similar to WeChat in China like Telegram bot(mini-program), Stories(Peng you quan), channels(gong zhong hao), crypto wallet(crypto version of WeChat pay), which will really adopt crypto tech to &gt;800 million monthly active users, rather than any other layer 1. This year the embedded crypto wallet in Telegram is the main focus which may include a natively created non-custodial wallet for any Telegram users to connect decentralized mini-apps soon. No need for wallet app like “Metamask” anymore for new users of crypto. In one sentence for Chinese, “A crypto WeChat ecosystem”.CoinVoice ：Ton ecosystem is very special, no matter in the technical route, ecological development, ecological application and other aspects, it seems to have been independent of other Crypto ecosystem, how do you think about this statement?Justin：If you define what happened in the past of crypto as “web3”, TON is indeed like “web 2.5”-with more mature practice of web2 in mass adoption with convenient user experience, but avoiding the evil of web2-user privacy, ownership, profit sharing, etc. Imagine a decentralized version of a famous WeChat mini-app “Shui Di Chou”, it can be better for donators to use a decentralized crowdfunding platform in the social messenger.The narrow sense of “Web3” is great but not perfect. If only &lt;100 million people think it is good, it is not good enough. Typical web3 definition is too much related to “Finance”, only a small number of people in the world are some kind of “gamblers”. Today the way of most web3 practitioners looking down on TON is like the way traditional banks or financial institutions looking down on Alipay 20 years ago. The narrow sense of web3 is more about liquidity, about whales. But web2 is more about traffic, about many a little makes a mickle. So it is indeed a different ideology. But see how fearful that traditional financial institutions or governments look at Alipay &amp; WeChat pay today?TON is not afraid of being thought of as a very special layer 1, but we are a layer 1 which can bring millions of web2 users to the crypto world, then they may go to some layer 1s for niche demand. So don’t see TON as a freak or enemy, we are friends of any other blockchains.CoinVoice ：Recently, Ton has suddenly exploded in popularity because of TG Bot, what do you think is the deep-rooted reason behind this?Justin：I am not surprised to the popularity of TG bots. Today all popular bots only show a very very small potential of our ecosystem in the future-they are only attracting web3 traders and even at a very high level of centralization. Millions of web2 users who have never used any dapps before haven’t flowered into our ecosystem through bots. Chinese may understand our potential best in the world- you have witnessed what happened in WeChat ecosystem in the past 5 years-mini-apps, mini-games, WeChat pay, mini-ecommerce, viral marketing, etc. The power of social networks in the crypto world hasn’t been unleashed. Crypto wallet pay, stories, channels, groupchats, bots, TON blockchain have made a closed loop for a web3 project to go viral in the world.CoinVoice ：Although TG Bot still has a lot of room for improvement, but it still continues to drive the rise of the whole plate, do you think in the long run this will bring what kind of impact to the Ton ecosystem, whether it is possible for Ton to build a decentralized financial layer?Justin：Again, image a decentralized “Pin Duo Duo” or “Shui Di Chou” or “Yang Le Ge Yang”. The problems of WeChat pay or Alipay to users which haven’t really been solved by the government can be perfectly solved by TON blockchain. All kinds of assets from decentralized bot games, ecommerces, tools will be driven behind by the financial layer and its liquidity built on TON blockchain. We are the real game changer.CoinVoice ：Do you think there are still some urgent problems that need to be solved in the development of Ton ecosystem?Justin：Crypto wallet with non-custodial wallet in Telegram is our focus now. After its launch, how to let all users in Telegram get used to it successfully and creatively is critical. A potential killer dapp as a bot can be the key-like red envelope of WeChat in Chinese new year in 2015 to beat Alipay. I guess It can be a decentralized tool or game.CoinVoice ：Could you share with us Ton's plans for the next development, ecological development, user growth, etc.?Justin：Crypto wallet with non-custodial wallet in Telegram is our focus now. more and more killer bots in online or offline context can boost the crypto wallet and load more crypto new hands. Of course TON’s tech needs to advance with the explosion of users like scalability, speed and sharding, more token standards, bridges, and decentralized storage.

Interview with LILLIUS CEO Julia Kim：Lift Up Your Life with Us

Exclusive interview with Swell founder Daniel: Making liquidity staking easy

Interview with Swell Founder Daniel ：Liquid Staking Made Simple

Interview with TON Foundation Director of Growth：Web3 WeChat - TON on Telegram

Bringing the $400T Interest Rate Derivative Market to DeFi

Interview with LILLIUS CEO Julia Kim：Lift Up Your Life with Uslg...

Exclusive interview with Swell founder Daniel: Making liquidity staking easylg...

Interview with Swell Founder Daniel ：Liquid Staking Made Simplelg...

Interview with TON Foundation Director of Growth：Web3 WeChat - TON on Telegramlg...

Bringing the $400T Interest Rate Derivative Market to DeFilg...

Interview with LILLIUS CEO Julia Kim：Lift Up Your Life with Us

Exclusive interview with Swell founder Daniel: Making liquidity staking easy

Interview with Swell Founder Daniel ：Liquid Staking Made Simple

Interview with TON Foundation Director of Growth：Web3 WeChat - TON on Telegram

Bringing the $400T Interest Rate Derivative Market to DeFi